Emirates Airline will spend an estimated $275,000,000 on its extensive portfolio of sports sponsorship deals in 2013!

September 26, 2013 Emirates Airline’s sponsorship highlights the world of sports. The Dubai airline’s global marketing campaign is helping sports clubs and countries achieve things that never before seemed possible. Case in point: In sailing, Emirates Team New Zealand, with Fly Emirates emblazoned on its main sail, advanced to the sudden death race yesterday on …

Where are the Americans in the America’s Cup?

July 7, 2013 There is no nationality requirement that sailors on each of the four competing teams in the America’s Cup hold a passport originating from the country for which they are sailing. Artemis Racing (Sweden), Emirates Team New Zealand (New Zealand), and Luna Rossa (Italy) are competing for the Louis Vuitton Cup --- the …